Harley-Davidson HOG Stock
Harley-Davidson Price Chart
Harley-Davidson HOG Financial and Trading Overview
| Harley-Davidson stock price | 27.87 USD |
| Previous Close | 26.96 USD |
| Open | 27.51 USD |
| Bid | 27.51 USD x 20000 |
| Ask | 27.78 USD x 40000 |
| Day's Range | 27.26 - 27.93 USD |
| 52 Week Range | 17.09 - 31.25 USD |
| Volume | 1.49M USD |
| Avg. Volume | 2.43M USD |
| Market Cap | 2.9B USD |
| Beta (5Y Monthly) | 1.303 |
| PE Ratio (TTM) | 15.483335 |
| EPS (TTM) | 1.8 USD |
| Forward Dividend & Yield | 0.75 (2.80%) |
| Ex-Dividend Date | September 15, 2026 |
| 1y Target Est | 28.18 USD |
HOG Valuation Measures
| Enterprise Value | 3.85B USD |
| Trailing P/E | 15.483335 |
| Forward P/E | 13.893459 |
| PEG Ratio (5 yr expected) | 2.07 |
| Price/Sales (ttm) | 0.684107 |
| Price/Book (mrq) | 0.9358945 |
| Enterprise Value/Revenue | 0.907 |
| Enterprise Value/EBITDA | 8.999 |
Trading Information
Harley-Davidson Stock Price History
| Beta (5Y Monthly) | 1.303 |
| 52-Week Change | -9.80% |
| S&P500 52-Week Change | 15.30% |
| 52 Week High | 31.25 USD |
| 52 Week Low | 17.09 USD |
| 50-Day Moving Average | 26.53 USD |
| 200-Day Moving Average | 23.08 USD |
HOG Share Statistics
| Avg. Volume (3 month) | 2.43M USD |
| Avg. Daily Volume (10-Days) | 1.47M USD |
| Shares Outstanding | 104.07M |
| Float | 102.95M |
| Short Ratio | 9.43 |
| % Held by Insiders | 1.18% |
| % Held by Institutions | 111.83% |
| Shares Short | 17.69M |
| Short % of Float | 23.08% |
| Short % of Shares Outstanding | 17.00% |
Dividends & Splits
| Trailing Annual Dividend Rate | 0.735 |
| Trailing Annual Dividend Yield | 2.72% |
| 5 Year Average Dividend Yield | 206.00% |
| Payout Ratio | 0.4083 |
| Last Split Factor | 2:1 |
Financial Highlights
Fiscal Year
| Fiscal Year Ends | December 31, 2025 |
| Most Recent Quarter (mrq) | June 30, 2026 |
| Next Fiscal Year End | December 31, 2026 |
Profitability
| Profit Margin | 4.78% |
| Operating Margin (ttm) | 5.63% |
| Gross Margin | 27.98% |
| EBITDA Margin | 10.08% |
Management Effectiveness
| Return on Assets (ttm) | 1.62% |
| Return on Equity (ttm) | 6.09% |
Income Statement
| Revenue (ttm) | 4.24B USD |
| Revenue Per Share (ttm) | 37.69 USD |
| Quarterly Revenue Growth (yoy) | -5.89% |
| Gross Profit (ttm) | 1.19B USD |
| EBITDA | 427.42M USD |
| Net Income Avi to Common (ttm) | 202.64M USD |
| Diluted EPS (ttm) | 1.8 |
| Quarterly Earnings Growth (yoy) | -25.80% |
Balance Sheet
| Total Cash (mrq) | 1.28B USD |
| Total Cash Per Share (mrq) | 12.33 USD |
| Total Debt (mrq) | 2.31B USD |
| Total Debt/Equity (mrq) | 74.04 USD |
| Current Ratio (mrq) | 1.903 |
| Book Value Per Share (mrq) | 29.779 |
Cash Flow Statement
| Operating Cash Flow (ttm) | -255000 USD |
| Levered Free Cash Flow (ttm) | 110.03M USD |
Profile of Harley-Davidson
| Country | United States |
| State | WI |
| City | Milwaukee |
| Address | 3700 West Juneau Avenue |
| ZIP | 53208 |
| Phone | 414 342 4680 |
| Website | https://www.harley-davidson.com |
| Industry | Recreational Vehicles |
| Sector(s) | Consumer Cyclical |
| Full Time Employees | 5500 |
Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, Grand American touring, standard, sportbike, adventure touring, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, electric bikes, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open-account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.
Q&A For Harley-Davidson Stock
What is a current HOG stock price?
Harley-Davidson HOG stock price today per share is 27.87 USD.
How to purchase Harley-Davidson stock?
You can buy HOG shares on the NYSE exchange. Contact your financial advisor to select a broker.
What is the ticker symbol for Harley-Davidson?
The stock symbol or ticker of Harley-Davidson is HOG.
Which industry does the Harley-Davidson company belong to?
The Harley-Davidson industry is Recreational Vehicles.
How many shares does Harley-Davidson have in circulation?
The max supply of Harley-Davidson shares is 104.07M.
What is Harley-Davidson Price to Earnings Ratio (PE Ratio)?
Harley-Davidson PE Ratio is 15.48333500 now.
What was Harley-Davidson earnings per share over the trailing 12 months (TTM)?
Harley-Davidson EPS is 1.8 USD over the trailing 12 months.
Which sector does the Harley-Davidson company belong to?
The Harley-Davidson sector is Consumer Cyclical.
Harley-Davidson HOG included in indexes
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